Our team of web strategists, designers and developers combine their talents to solve business and marketing challenges. We guide our clients by combining user-centered design with enterprise-class web content management systems to produce measurable results. Rubic is a strategic partner, collaborating with in-house web and marketing teams or working with executive teams through difficult business challenges and organizational change. As the web continues to evolve, we fine-tune our process, tools and techniques to keep our clients ahead of the curve. Get in Touch to discuss your challenge today.
WFUV is a university sponsored Radio station in New York City with over 1.5 million monthly views.
Integrations with streaming, iHeart Radio, NPR and several other services. The back end handles many complex business needs such as expiration of content via DMCA guidelines.
Thousands of pages were migrated from two separate sites as The Alternate Side and WFUV merged.
The project was spearheaded and designed by Matt Dutra with Rubic Design Interactive @mdutra. Featuring a Responsive, cross platform design and complete overhaul of previous content types & information architecture.
The core issue of the project was updating the infrastructure and providing stability. With aging architecture and very large traffic spike on underpowered servers, WFUV was crashing multiple times a day. A new architecture and updated platform using a combination of new caching strategies and Varnish. WFUV can now easily handle traffic surges with over 250 concurrent users.